Eight Marketing has been retained by the Phoenixville Area Economic Development Corporation (PAEDCO) to lead a marketing summit designed to collect ideas and find common ground that will be used to create a city-wide marketing plan built on collaborations and partnerships.

The project will bring together the collective expertise of PAEDCO, the Phoenixville Community Development Corporation, the Phoenixville Area Business Association, the Phoenixville Cultural Alliance, and the Phoenixville Chamber of Commerce, in addition to leaders in the corporate, cultural, education, retail and restaurant communities.

The Leno-O'Brien uproar at NBC brought press coverage for late night that has not been seen since the Letterman-Leno battle of the 90's.

Eight Marketing assisted Harmelin Media in leveraging their research to capture national coverage of its own, placing stories nation wide on Harmelin's findings on the impact of Leno on news ratings and revenue for local stations in the top 20 markets.

Harmelin Media's research team quantified and localized the Leno move and its impact on local news broadcasts that count on a strong lead in. The resulting story, "22 Million Reasons to Cancel Leno," contained detailed analysis that the press found to be both timely and pertinent to the controversy.

Eight Marketing succeeded in obtaining coverage in The Wall Street Journal, The New York Times, The Washington Post, Forbes, and the Associated Press, resulting in more than 100 placements across the country.

For more information or to see a copy of the research report, visit Harmelin Media at www.harmelin.com.

Eight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, call us at (610) 688-3100.